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The Trick to Avoiding ‘Shrinkflation’ at the Store

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The Trick to Avoiding ‘Shrinkflation’ at the Store


Shopper comparing products at the grocery store
antoniodiaz / Shutterstock.com

You look closely at that carton of ice cream in the store freezer, and a nagging thought arises: “Has that thing shrunk recently?” There is a good chance your eyes are not deceiving you. “Shrinkflation” — which occurs when the size of a product shrinks, but the price remains the same — is on the rise, according to consumer advocates. This stealth way of raising prices on customers is nothing new.

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